Dear Mr Sample,

Careful where you put your money? Looking for a better return?
This is exactly the kind of investment you should be looking into.

With profits bonds have been attracting a lot of interest lately, both from the financial press and the kind of investors who take care where they put their money. Already, people have invested over £14 billion in this kind of Bond in the last 4 years. And it’s not hard to see why.

As What Investment magazine put it, with profits bonds “are much more secure than direct investments into stocks and shares.” (August 1997)

Now, a brand new with-profits bond is being launched by Liverpool Victoria, the UK’s No 1 Friendly Society. The Mutual Investment Bond offers you the attractive potential of higher returns on your money. It has a much lower risk than many other types of investment linked to stocks and shares.

I’m delighted to tell you that, as an existing Member of Liverpool Victoria Friendly Society, you also qualify for an exclusive 1% Member Bonus. This will be added right from the start to any Bond you take out.

The new Bond is aimed people who can put away £2,500 or more with a view to investing for five years or more. It is being launched with a package of benefits and even a ‘welcome’ gift of £15 in Marks & Spencer vouchers for prompt investors.

May I suggest that you have a good look at this exciting new Bond if, like many people these days, you want the potential of seeing your money grow faster than in a building society, but you are not willing to take too many chances.

1st Year Guarantee!
As a further reassurance, we guarantee for the first year that if the With Profits Fund price has not grown by 9%, we will make up the difference (see Key Features). Please remember though that with investments of this type, you should expect to leave your money invested for a reasonable length of time - say five years or more.

Money tied up at the moment? No problem.
We are aware that many people who will want to invest in the Mutual Investment Bond may currently have their money in an account which requires notice of withdrawal. Don’t worry, you can register now and send your cheque when your funds are available. That way, if you would like to invest in our Bond, you will not run the risk of incurring penalties if you withdraw your existing savings early.

The new Bond also offers you a number of other attractive benefits, including:
• A bonus for higher amounts invested - up to 2%
• All your money invested for you at the start
• The investment expertise of Liverpool Victoria which has been delivering steady returns for investors for over 150 years.

Full details of the Bond are enclosed for you. Please have a good look at them, and remember that to secure the launch offer of £15 Marks & Spencer vouchers, you will need to act before 31st December 1998.

I have every confidence that our new Bond has much to offer the careful investor, and we look forward to receiving your application. If you have any queries, please do not hesitate to call our Member Care Team on 0800 55 00 50. They will be pleased to help you and there is no charge for the call.

Yours sincerely,

David Conway
Marketing Director